Festival of Entrepreneurs 2026
Bringing Psychology into the Business Conversation at the Festival of Entrepreneurs.
It was a pleasure to be part of the Festival of Entrepreneurs 2026, bringing psychology into the conversation about business success, decision-making and performance.
Held at the NEC Birmingham on 3–4 November, the Festival brought together entrepreneurs, founders and business leaders to share ideas, experiences and insights into the challenges of building and growing successful businesses.
I was delighted to join the panel discussion The Decisions That Shape a Business, where we explored the influences behind the decisions entrepreneurs make.
We often focus on strategy, finance and operations when discussing business success. But behind every decision is a person, influenced by their own psychology, beliefs, motivations and patterns of behaviour.
Understanding these influences is crucial to how we make decisions, navigate uncertainty, lead others and ultimately perform.
Throughout the two-day event, I also had the opportunity to meet and speak with entrepreneurs and business leaders at my exhibition stand, where we explored the role psychology plays in their businesses. It was particularly interesting to hear about the challenges they face and how often these are connected to the way they think, behave and respond to pressure.
For me, the Festival reinforced something I feel strongly about: understanding our psychology isn’t simply about personal development. It’s fundamental to how we succeed in business.
Thank you to everyone who joined the panel discussion, visited the stand or took the time to share their experiences.
